One of the targets that you have when you are planning on building your business’s website is to rank it among the top 10 in the search engines against certain relevant keywords. Apart from ranking there is much that you plan on achieving including organic influx of traffic. This is where SEO (search engine optimization) plays a great part and we will be discussing how to perform best SEO practices to achieve a high rank.
1) Post Content That Is Relevant
When they say ‘content is king’, they are right. Google in specific counts your website’s content as one of the main drivers for better ranking. So make sure you are producing relevant and high quality content that is search engine optimized.
When you are posting content that performs well on the scale of quality, then rest assured your website will get the recognition, authority, increased traffic, and relevance it requires.
Do not take your web writing skills lightly and develop a proper content strategy around it.
Coming towards the keywords – you should know the basics to apply in your blogs and web copy.
The Game of the Keywords
There are plenty of keyword tools online that are easy to use and are accurate. You can take their help and find out the keywords that are relevant to your website and the niche.
Other than that, you can do it manually. Just think of the phrases that you as a user may use to find your pages. However, do note that you cannot expect a single site page to rank for multiple different keywords. Yes, a few variations are fine. For example, if you are selling wedding dresses then you can target “Wedding dresses for sale” and “best wedding dresses” for a single page, and it may rank on both. However, you cannot expect it to rank on other keywords as well – that is unlikely.
If you plan on ranking for multiple keywords, then you would need to create separate web pages for them. This way, each keyword that you are targeting will have its own web page for Google to index.
Next, you need to understand where to place your keywords.
Keyword placement is not that hard once you have the phrase in front of you that you are targeting. All there’s left is where to use it.
Just ask yourself:
- Can I use my keyword phrase or a part of it in the page URL?
- Can I use it in the page title?
- And last, can I use it within the content in headings and sub headings?
Remember, you do not have to use the exact phrase and can make use of a part of it, if it fits. However, just make sure you are not stuffing the keyword as it only reduces the quality and readability – which are equally important as SEO.
Keyword Placement within Content
We discussed URL, title, and headings. Now coming to the content itself, you need to repeat the keyword phrase (long tail keyword) several times within the page, naturally. My advice it, if in case, it doesn’t fit more than twice, then simply don’t.
Try adding once or twice in the starting and closing paragraphs, and two or more times throughout the content in the middle.
Just do not compromise the quality of your write-up in hopes of optimizing the content with keywords.
2) Keep the Content Fresh and Consistent
The title above means that you should post content regularly and not once in a blue moon. This way, Google and other search engines view your site as relevant. So, make sure you are keeping the content fresh and schedule the content, so you stay on top of your game.
Remember, you are writing for the readers in hopes of generating traffic and consistent reader-baser. If you are selling a service or goods, then end-goal would be to generate conversions as well.
Metadata is the information about the page that first and foremost should be relevant. Secondly, with time, it should be updated. When you are using WordPress, it has a section at the bottom for you to write your metadata. There are three types of metadatas that you should be aware of.
- Title Metadata: It is the title of your page that appears on the top of the browser window as well as the title that is within the search engines results. So, count this as the most crucial part of metadata that you simply cannot miss out on.
- Description Metadata: This is a textual description of your page that is shown in the search results as well. A little window into what the content is about, usually just two lines long as you have seen in search results yourself.
- Keyword Metadata: Keyword metadata is where you target your main keyword phrases. You can use a variety of relevant keywords and it is best to have 1-4 words in your long tail keywords.
4) ALT Tags
This is for the images and video content that you place within your blog. It should contain alt tags or alternative text descriptions. These are important as they allow search engines to locate your page and understand the content within more properly.
So, WordPress for example, has a user-friendly way of adding alt tags. When the image is uploaded on the editor, it gives you various fields including alt tags to fill it with relevant keywords. So be sure to stay on top of image optimization.
Interlinking is a term that can be explained as your content having links to other articles. Now, simply saying “Click Here” and adding a link onto it will have no search engine optimization value. However, when you are linking it with a keyword relevant to that external article, then the readers understand better and so does the search engine.
But before you even begin with all these, you need to make sure that your website’s health is top-notch. Meaning, it is well-built, has impeccable user experience, is mobile-responsive, and is optimized. Before you hire SEO specialists and content writing experts to elevate your ranking, bet sure to get your website revamped from a reliable software development company – or else you will be doing all of the above and yet not reaping the benefits you seek!