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Instagram’s Effect on the Food Industry



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Everyone likes to look at pictures. Whether nature or animal photos, photos of family and friends, cooking experiences or even pictures of funny events, people enjoy living with these photos on behalf of other people. That includes an interest in seeing a delicious meal that another foodie could sit down and enjoy. In the past few months, I’ve really started to see the impact Instagram has had on the food industry, whether it’s home cooking, eating out, or trying out new restaurants. Often times, after seeing one of these delicious photos, I had to run to the kitchen cabinets in a hurry to satisfy my cravings. Chefs who cook from home or people who have been to a specific restaurant can quickly snap photos from their phone and post them on social media resources like Instagram for the world to see. As a result, it may pique someone else’s interest to try this recipe, visit this grocery store, or just activate that person’s hunger for food.

I’ve been on Instagram for about a year now and have really enjoyed seeing the lives of friends and family through pictures and short videos during that time. However, one trend that caught my eye during this period was how proud these kitchen fanatics were of the food orders they placed or the meals they had prepared. Eating is a hobby or activity that will be a part of everyone’s life. Why not share your favorite recipes or cooking experiences with the social world free instagram followers 50? Anyone with internet access can take photos of their starters, main courses, desserts or even fancy drinks that they could consume, upload them to Instagram and within seconds this tasty photo will potentially be visible to thousands of followers on some of the largest social media Resources worldwide. Additionally, there are tons of different apps out there that enhance those photos, or even dozens of filters that make the food and drink look even more delicious. Even the most unattractive foods can be made appealing through some of these edgy technological advances.

Another fun perk of using Instagram for meals is that this photo app also works with another app called Foursquare that allows the user to share their location on a map with their followers. Individuals can “check-in” at specific dining establishments, buildings, or other locations to let their friends know what they’re up to. From this partnership I see Instagram as a unique marketing tool, not only because restaurant visitors and food specialists can take appealing photos of their food and drinks, but can also attach a location with this photo, if other interested parties want to experience the same menu item, they know exactly where to find him. While Instagram isn’t currently considered one of the most effective forms of media, I would recommend the free application to any chef, group, or small business owner looking to promote a product or service.

Over the past year, this unique photo application has sometimes proven to motivate me by seeing the accomplishments of others has even made me aware of certain things like local events or information about charities. For example, I’ve said things like, “Well, I didn’t know they served the food there,” or “Wow, the healthy eating plan really paid off for this person,” or maybe even, “Hell, I didn’t know” bar had this funny promotion there last weekend! “and by seeing photos of the experiences of the individual in these situations, it made me try new things, get more involved or not miss a similar event Feeling like everyone who sees these photos has? Not likely, but why shouldn’t groups and businesses use Instagram as a marketing method since it’s a free tool that anyone can use? It definitely wouldn’t do the business or the group damage!

Instagram can be a fun tool for any small business or nonprofit that may not want to spend a lot of money on marketing. For example, I recently started a kitchen retail business with a blog, Twitter, and Facebook page, and as a fun marketing method, I created a separate Instagram account from my personal account that was dedicated solely to that ecommerce business. It made possible

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