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The‌ ‌Exponential‌ ‌Growth‌ ‌of‌ ‌Video‌ Content

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the growth of video

Have you noticed your Instagram or Facebook feed lately? If you own a smartphone or a computer, you might’ve seen the abundance of videos on the web.

Video content or moving images are making waves and it looks like they’re not going anywhere. They’re practically everywhere— on Google’s search results, websites you visit, and even social media platforms.

Not to mention, they’re also in articles you read. Most of the time, there is a video to accompany the text and images. So why is video exponentially growing these days?

Bigger Reach

Text and images are still consumed on a regular basis but videos produce 1200% more shares and attract 300% more traffic.

Videos are easily digestible compared to text and images alone. They can deliver a ton of information in a compact form. Also, it doesn’t require a lot of effort to watch a video than to read through an article.

Videos are also versatile and use a mix of elements such as text, images, and audio, making them effective and efficient in engaging with their audience. 

You can also repurpose videos on different platforms. For example, you can publish it on Instagram, Facebook, Youtube, and even websites. The good news is you don’t need to create a new video from scratch to publish on different platforms. 

Due to this, you can reach a broader audience. Instagram users may not exactly be on Linkedin, so by publishing on different platforms you can tap into different audience demographics.

Preference

As we mentioned previously, videos are efficient and effective because of their digestible format. According to Wordstream, 59% of executives say they prefer video over text.

Basically, people are consuming more videos which contributes to their significant growth online simply because it’s much preferred over other types of content. According to statistics, 66% of US teens watch online videos every day.

Also, thanks to smartphones and tablets, accessing videos has become easier than ever. A simple tap can lead to a wide range of videos on Youtube or Instagram. Since it’s so convenient, watch time for videos has also increased. 

Variety 

Videos are so diverse. There are so many to choose from such as explainers, customer testimonials, live streams, and even vlogs.

Each of these types caters to different demographics. Some people might enjoy vlogs and some might like live streams more. Since there are so many different types of video content, there’s always something for everyone. 

Credibility 

Brands that have videos on their profiles or pages boast the benefits of increased conversion rates. In fact, according to Hubspot, emails with video have an increased click rate of 300%.

They also show that a brand is much more credible. The reality is people are more likely to make a purchase of a product or service if they see it in a video. 

Brands have taken the route of creating more video content because they’ve seen viable results. 

Final thoughts

In conclusion, videos have taken over the web because of their effectiveness and capability to reach a bigger audience. 

Incorporating videos into your marketing strategy can help your brand in so many ways. Although the initial investment might be a bit costly, it’s worth it.

If you’re a bit tight on budget, there are so many tools and resources available to help you craft a video from scratch minus the hefty cost. 

The truth is, videos help attract more traffic and potential leads. So, now that you have a basic idea of why videos are growing significantly online, it’s time to consider incorporating one into your strategy.

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).

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